The redesign of the Hotel Panorama logo aimed to achieve two key objectives: to retain the recognizability of the original logo, which was deeply integrated into the hotel’s brand, and to introduce a modern, fresh look while preserving the iconic mountain element. The result is a clean, contemporary logo that reflects the essence of Hotel Panorama, maintaining its legacy while offering a fresh, updated identity. This logo redesign marked the beginning of an ongoing collaboration, and we continue to support the hotel with creative projects to enhance its brand experience.