InStore magazine has been published since 2011, initially as an independent project by Kliker Marketing under the name Target, and later as part of the regional InStore edition with offices in Belgrade, Ljubljana, Zagreb, Sarajevo, and Skopje. InStore is the only monthly B2B magazine dedicated to FMCG trade and is distributed to its target audience, including retailers, manufacturers, distributors, and related industries. Besides the printed edition, the website instore.mk is a leading platform for business and FMCG news.
Must Have is a successful project by InStore and Kliker Marketing that has been showcasing trends in the sector through relevant researches since 2018.
Retailers Map was first published in 2020, providing a comprehensive overview of retail traders in the Macedonian market. In 2021, the Distributors Map project was launched, offering a complete representation of distribution and logistics companies in the country.
