For Gurmano, we developed a complete brand identity that combines traditional flavors with a modern, gourmet appeal. From the ground up, we created the branding, logo, and visual identity, designed innovative packaging, and developed advertising materials and a website. Our goal was to elevate the brand and create a distinctive presence on the shelf, moving away from conventional designs to reflect a more sophisticated, high-quality product. This comprehensive approach showcases the rich heritage of traditional preserves in a fresh, appealing way, positioning Gurmano as a premium brand in the market.